#Notes Rise of the Youpreneur

Just a quick fyi, this post may contain some affiliate links.

Pick up a copy for yourself on Amazon


Rise of the Youpreneur is a pretty typical business book, covering the basics of figuring out what you want to do, why, who your possible customers are, and how to serve them. I personally didn't get a ton of new information out of here other than the analysis of email and drip campaigns as well as some podcast monetization strategies. However, it does package everything that one might get from a bunch of different sources, nicely into one book.

Top Lessons Learned

  1. Have a structured SOP for launching and promoting a piece of content; something I definitely don't do today but need to start figuring out.
  2. I really liked the idea behind mapping out all possible revenue streams or monetization strategies instead of the more traditional spreadsheet style format.

General Notes

The truth, as Seth Godin says, is that we’re in a relationship economy, and customers want to buy from people they know and trust. That means we have a responsibility to show who we are, what our mission is, and how we are moving toward it. We get to show our true colors. We get to own our voices. We get to reveal that we’re human, committed to learning and being better.

Business is about relationships, and relationships inspire loyalty, generosity, and service in an infinite loop. The personal brand helps you maintain those relationships.

  • Your story is your business. The very center of your business is sharing what you have done and can do for other people.

What does your story consist of?

  • What have you done thus far?
  • Where has your experience led you?
  • What big milestones have you achieved in your career?
  • Are you a family person?
  • Are you all about the hustle and the grind?
  • Do you happily work 18 hours a day or get it all done in just six?
  • What do you do for fun?

Your goal should be to become somebody’s favorite.

The question is, how do you want your business to be remembered when it’s not around anymore?

Customer avatar

  • You’ve got to understand what their story is, and you want that story to be as detailed as possible.
  • What’s their background?
  • What are they up to right now?
  • What situations are they currently in?
  • How old are they?
  • Where do they live?
  • Are they married or are they single?
  • Do they have kids?
  • What are they struggling with right now?
  • What age group are they in: Baby Boomers? Millennials?
  • How much money do they make every year?
  • What’s their disposable income?

Mary is 41 years old, and a member of Generation Y. She has been married for 13 years, and she and her husband have two sons, ages 10 and 12 . The family just relocated to a mid-size city for her job, and she got a moderate raise to do so. She now makes $ 83 , 000 per year, and she is looking forward to having more money this year to put toward her family’s second trip to Hawaii and maybe even a business-building conference happening locally. Last year, Mary completed an online coaching certification course, and she is currently doing free consulting in the early mornings and on weekends to get experience and exposure.

Promoting content is important, here is a way that you could do it.

This is an example email funnel for new subscribers.

Sample Launch Timeline

  • DAY 1
    • 9 a.m. Email List with Promotion Offer
    • 10 a.m. Live Video on Facebook Page Social Media Mentions (All Platforms)
  • DAY 2
    • Twitter and Facebook Mentions Graphics on Instagram, Instagram Stories
  • DAY 3
    • Email “Unopened”Subscribers Live Video on Periscope Live Video on Instagram
  • DAY 4
    • Twitter and Facebook Mentions Graphics on Instagram, Instagram Stories
  • DAY 5
    • Email Mid-launch 24-Hour Bonus (Swipe Files) Promote Mid-launch Bonus on Social
  • DAY 6
    • Twitter and Facebook Mentions Graphics on Instagram, Instagram Stories
  • DAY 7
    • 10 a.m. Live Webinar Presentation
    • 12 noon Post-webinar Reply to Facebook Page
  • DAY 8
    • Twitter and Facebook Mentions Graphics on Instagram, Instagram Stories
  • DAY 9
    • 9 a.m. Email List (Offer Ending Tomorrow)
    • 10 a.m. Live Video on Facebook Page Retarget Page Visitors on Facebook Ads
  • DAY 10
    • 9 a.m. Email List (Minus Tagged Buyers)
    • 10 a.m. Live Video on All Platforms
    • 6 p.m. Email List (Last Chance!) Twitter and Facebook Mentions Graphics on Instagram, Instagram Stories Retarget Page Visitors on Facebook Ads

Lay out all of the ways you could monetize your brand. This is an example from the author.

Growth plan